Keep an eye on your favorite grocery store for deals on gift cards during any 'giving' season. The current deal at my Safeway is 15% off a multi-pack of participating gift cards. In this case it was iTunes, Regal Cinemas, and a few other entertainment-type cards that come in multipacks. Through my Safeway app, I was also able to add an additional 5% discount.
I had intended to get my son one $25 gift card for iTunes, but ended up three $10 cards totaling $30 and I only paid $24. I also earn gas rewards.
Get familiar with the deals, sales cycles, and rewards at your favorites store and then keep watch.
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